Definition of Public Relations

The official definition of Public Relations (PR) is "the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics ".

Not to be confused with the Definition of Advertising According to the American Marketing Association, advertising is "any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsor". Still, it exists the mass false conviction that PR and advertising are the same thing. Or even more false, that PR is a subsidiary part of advertising. Actually, there are some common things between the two methods - both are communication activities used for a private purpose, both research and evaluate target groups, both work actively with the mass media hence the confusion. Click here to learn more about Crigital Media Advertising

Crigital Media produces well-structured Public Relations plans for the hypothetical and practical phases of Public Relations. For the small business enterprises that that offer products or services to end customers (B2C) and to other companies (B2B) Crigital Media can help to insure a more structure approach to Public Relations. Often small business owners and managers neglect to realize the need of communication for the survival of the company and its products/services, but because they are small there is not enough budget or time to support a PR department or effort. Crigital Media offers consultant that will advance your company through a successful communication policy.

Crigital Media PR:

• Selection of PR and description of advantages to a structure the most appropriate way to achieve your company goals.


• Concrete PR initiatives and methods used to shape your image and reinforce branding


• Consider marketing communication situation based on your existing plan or plan developed by Crigital Media


• Provide a detailed periodic plan calendar for the implementation of the PR campaign


• Provide consultation and/or written plan concerning a communication policy.

8 Reasons why Public Relations are important to your company?

1. Publicity and promotional efforts pave the way for selling products or services.


2. Public relations help to recruit qualified people, increase their productivity and decrease the cost to retain talent.


3. Public relations provide an early warning system by means of avoiding disruptions that may occur when a single surprise issue or an unplanned-for social/political change arises.


4. Public relations provide an organization with new opportunities. When you actively promote public relations and interact with more internal and external audiences you have a better view from which to identify new markets, new products and new methods.


5. Public relations help strength the corporate positioning when an organization is under attack by external or internal forces.


6. Public relations help in overcoming executive isolation, something that can affect every organization sooner or later. An inescapable assignment of every public relations practitioner is opening the eyes and ears of management to what is really happening "out there".


7. Public relations help organizations manage change. However, since change is threatening and is often resisted, smooth transition through a necessary change guided by public relations professionals is a real money-saver.


8. Public relations create and manage the relationship of an organization with its social responsibility. It is now well-understood and accepted that social responsibility does have a traceable effect on economic success for every type of organization.

Contact a Crigital Marketing Team member today to discuss the effectiveness of your existing plan!