Start Planning your success!
Marketing made simple and affordable every day!
It's easy to start marketing with the help of Crigital Media. The best way to start your marketing is with a plan. From $25 to $3,995 and up Crigital has a plan that will fit your budget and needs. Email or Chat with a Marketing Team Member, discover how Crigital can become your marketing partner , shop online, or take the 10 Second Marketing Survey. Your marketing plan is important to you and you are important to us.
Marketing On the Crigital Cloud:
Track your ROI ONLINE
Crigital Media Marketing Dashboard on the Cloud
A very inexpensive tool.
Start marketing on the cloud and realize huge results.
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Keep up with your projects, ROI and campaign calendar online.
Big or small budget - we have a perfect plan for you!
The PLATINUM Marketing Plan: If you don't have the time or the knowledge to develop your own marketing plan we highly recommend you invest in a Platinum Marketing Plan. Most small business owners don't think they can afford big marketing plans but a good marketing plan will often pay for itself through solid returns on your campaign investments. The Platinum Marketing Plan is a comprehensive plan covering some of the following topics: Executive summary, situation analysis, marketing strategies, marketing mix, controls and the marketing budget financials (See sample Table of Contents below). If you don't have a marketing plan don't wait another minute. *See notes
Marketing Platinum Plan Estimated $3,995 or less *
You pay only for the time required to complete your plan.
The Ultimate Comprehensive Marketing Plan
Executive Summary
Demographics
Psychographics
Behaviors
Geographics
Market Needs
Market Trends
Market Analysis
Market Growth
Growth and Share
Direct Competition
Competitive Analysis
Indirect Competition
Differentiators
Positioning Goal
Core Message
Key Strategic Indicators
Core Branding Elements
Colors
Logo
Images
Other Marketing Elements
Core Strategy
Product and Service Strategy
Price Rationale
Product and Service Innovation
Lead Generation
Marketing Dashboard (free setup)
Marketing Calendar
Simple Marketing Financials (Marketing Budget, Average Price Estimates, etc.) – however, more complex financials that encompass the total scope of the business (Product, Price, Place, Promotion) are quoted upon request.
(2) Pre-plan interview sessions up to 1 hour each, Post Plan coaching up to 1 hour and (2) follow up, up to 30 minutes each. Post plan coaching includes revision of Lead Generation Plan to better fit your budget and marketing calendar.
Marketing Gold Plan Estimated $995 or less *
You pay only for the time required to complete your plan. **See notes
The Professional Marketing Plan
Executive Summary
Demographics
Geographics
Market Needs
Market Trends
Direct Competition
Competitive Analysis
Indirect Competition
Differentiators
Core Message
Core Branding Elements
Colors
Logo
Images
Other Marketing Elements
Lead Generation
Simple Marketing Financials (Marketing Budget, Average Price Estimates, etc.) – however, more complex financials that encompass the total scope of the business (Product, Price, Place, Promotion) are quoted upon request.
(1) Pre-plan interview sessions up to 1 hour each, Post Plan coaching up to 1 hour and (1) follow up, up to 30 minutes each. br />
Marketing Ideas Package $99
A Custom Out-of-the-Box List of Marketing Ideas
10 or more detailed marketing ideas that are custom fit to your business and budget. Unique ideas that are sure to jump start your marketing effort.
(1) Pre-plan interview sessions about 1/2 hour, Post Plan coaching about 1/2 hour.
Marketing Coach and Brain Storm Sessions $25
Many of our clients schedule sessions to brainstorm new ideas and problem solve issues. Schedule your 30 minute session today.
It’s good to have a marketing partner. We’re here when you need us. ***See notes
Just get started: You may have developed your marketing plan and need a place to make it all happen. Well, just start shopping or contact us today. We're so sure you'll find us beneficial that we offer a Best Price Guarantee!
If you don't have a marketing plan we highly recommend giving some thought to developing a marketing plan before you start your marketing activities. But you certianly don't have to have a plan to experience the convenience and savings. Just register an account, decide what you need and what you want to pay and get started. Shop
Email or Chat with a Marketing Team Member, discover how Crigital can become your marketing partner , shop online, or take the 10 Second Marketing Survey.
Why have Crigital develop your plan?
REASON NUMBER 1: No one sets out to fail but if you're not planning for success you're planning for failure. One of the best ways to ensure success is to have a professionally prepared marketing plan. A well developed and professional written Crigital marketing plan provides a vehicle by which current and future marketing and sales efforts can be measured, evaluated and adjusted. Simply put, a Crigital plan ensures marketing budgets are spent wisely and appropriately to achieve your goals.
REASON NUMBER 2: A marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your strategy) and differentiate yourself from your competition in order to make a sale. Unless you have experience in the field of marketing you'll probably waste a lot of time trying to learn the difference between marketing mix and marketing strategies or the meaning of the term SWOT. The fact is, most small businesses just give up. You don't have to be like "most businesses". We're here to help small businesses like yours succeed!
How much will it cost?
There are two budgets to consider; the cost of plan development (See Crigital offerings below) and the cost to implement the plan once developed. The part of the budget that provides for implementation is a component of your marketing plan. Essentially, it will outline the costs of how you are going to achieve your marketing goals within a given timeframe. If you avoid defining your budget before you begin the plan development process the outcome is less focused and therefore, less affective.
Think of your marketing and sales budget in the same way you might think of purchasing a car for yourself. The first item of business would be to establish a budget. What can you afford? If you know your budget is $10,000 you are less likely to waste time looking for something you can't afford. Knowing that you have $10,000 to allocate doesn't mean that you will spend it all. It simply means it is there if needed. What if you don't have any budget to allocate? You'll need to save. You'll need to borrow (See resources / financial). You'll need to look for funds from family or investors. You'll need to do anything it takes to find a starting point to fund your marketing. Make no mistake about it. Companies that do not invest in marketing most always fail!
Want to learn more?
Email or Chat with a Marketing Team Member. Or just call us now 615.754.9430.
Typical Marketing Plan (depending on plan selection and nature of your business)
Table of Contents
1 | Executive Summary Page 5
2 | Who is our Best Customer? Page 7
Sections
Demographics Pages 8-18
Psychographics Pages 19-20
Behaviors Pages 21-24
Geographics Pages 25-27
Market Needs Pages 28-29
Market Trends Pages 30-31
Market Analysis Pages 32-36
Market Growth Pages 37-38
Best Customer Summary Page 39
3 | How are we Different? Page 40
Sections
Growth and Share Page 41
Direct Competition Page 42
Competitive Analysis Pages 43-44
Indirect Competition Pages 45-47
Differentiators Pages 48-50
Your Specific Difference Summary Page 51
4 | Core Strategy Page 52
Sections
Positioning Goal Pages 53-54
Core Message Page 55
Key Strategic Indicators Pages 56-57
Core Branding Elements Pages 58-60
Colors Page 61
Logo Page 62
Images Page 63
Other Marketing Elements Pages 64-65
Type Page 65
Core Strategy Summary Page 66
5 | Marketing Mix Page 67
Sections
Product and Service Strategy Pages 68-69
4 P’s Product
Price Rationale Pages 70-72
4 P’s Price
Product and Service Innovation Pages 72
4 P’s Place and promotion
6 | Lead Generation Plan Pages 73
Sections
Offline Advertising Pages 74-75
Online and Pay-Per-Click Advertising Pages 76-77
Public Relations Pages 78-79
Media List Pages 80-86
Referrals Pages 87-88
Email Marketing Pages 89
Mobile Marketing Pages 90-91
Direct Mail Marketing Pages 92-94
Promotional Items Pages 95-96
Events Marketing Pages 97-100
Community Involvement Marketing Pages 101-103
Lead Generation Milestones Pages 104
Lead Generation Tracking Plan Pages 105
Lead Generation Plan Summary BUDGET Pages 106-110
7 | Lead Conversion Plan Pages 111
8 | Marketing Materials Pages 112-113
10 | Managing the Marketing Process Pages 114
11 | Marketing Calendar Pages 115-128
NOTE: Not every plan will include components and detail as shown above. Specific components and component details will be utilized to develop plans based on the package selection above and the need for the component or elements to develop a successful marketing plan for each unique situation. The Table of Contents is for guideline purposes only.
To complete the project, all plans require information provided by Crigital research and information gathered and provided by the client via interview sessions and physical or digital documents. All pricing assumes the information and data required to produce the products listed above is provided by the client or is obtained through other free resources. Special requests for surveys and specialized data reporting will add additional cost.
* (Not to exceed 40 hours. While most Platinum plans are 40 hours or less some plans require more than 40 hours. $3,995 is an estimate of cost. If plan can not be completed within the 40 hour time frame you will be notified in advance and a new estimate will be produced. While not common for most plans, if we complete your plan in less than 40 hours your account will be credited the difference. )
** (Not to exceed 10 hours. While most Gold plans are less than 10 hours some plans require more than 10 hours. $995 is an estimate of cost. If plan can not be completed within the 10 hour time frame you will be notified in advance and a new estimate will be produced. While not common for most plans, if we complete your plan in less than 10 hours your account will be credited the difference.)
***Brain Storm and Coaching session: 1st 30 minutes $25 then $75 in 15 min. blocks.
