Association Since 1911, the mission of the Promotion Marketing Association, Inc. (PMA) has been clear-cut and purposeful: to be the voice of the promotion industry, recognized and relied upon as the primary resource of promotion education, information and interaction for marketers.

http://www.pmalink.org/default.asp
 

Association The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.

http://www.the-dma.org/library/
 

Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

http://www.marketingpower.com/content504.php
 

Publication DM News was originally launched as a tabloid newspaper in 1979. A “Silver Anniversary Edition” describing DM News’ first quarter century of publication, and the evolution of direct, database, online and interactive marketing over this period, is available in PDF.

http://www.dmnews.com/
 

Publication Brandweek covers 25 industry categories from autos to travel with perspective and insight from corporate, agency, retail and channel partners. In addition to new spending and management shifts, Brandweek focuses on marketing strategy and services, brand identity, sponsorships, licensing, media usage and distribution, and promotions. Q&As, Brand Builders, opinion and features offer in-depth case studies, trends and critical analysis.

http://www.brandweek.com/bw/index.jsp
 

Publication ADWEEK has the inside stories on: creativity, client/agency relationships, successful global advertising strategies. Plus news of accounts in review, the best creative work, new campaigns. There’s wise, witty commentary in every issue. Only ADWEEK delivers national, global and important regional news of your own advertising scene.

http://www.adweek.com/aw/index.jsp
 

Association American Institute of Graphic Arts - AIGA, the professional association for design, is committed to furthering excellence in design as a broadly-defined discipline, strategic tool for business and cultural force. AIGA is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.

http://www.aiga.org/
 

Association In Source an association of corporate creatives exists to enhance the understanding, impact and value of in house design within the corporate environment. We provide expertise, tools, networking and management support. Committed to design excellence and effective design management, InSource motivates creative thinking and promotes best practices.

http://www.in-source.org/news/
 

Publication HOW Magazine provides graphic-design professionals with essential business information, covers new technology and processes, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration. The year-end Business Annual has become a respected resource for its articles about studios across the U.S. In addition, HOW holds annual Self-Promotion, International and Interactive Design competitions and features the results in special issues. Other frequently profiled topics include digital design, creativity, typography and paper. The magazine is published in Cincinnati by F&W Publications.

http://www.howdesign.com/
 

Terms Glossary - NetLingo™ is a popular dictionary about the Internet language. It is a Web site with thousands of “cyberterms” that people use when communicating online or surfing the Web or conducting e-commerce transactions. It acts as a digital reference guide that helps millions of people around the world learn about the most commonly used words, smileys, acronyms and so on, that keep sprouting up on the Internet. Dubbed “the semantics storehouse of cyberspace” NetLingo™ tracks the new vocabulary surrounding the technology and community of the World Wide Web...all of the “net lingo!”

http://www.netlingo.com/lumenu2.cfm?letter=a
 

Association The World Wide Web Consortium (W3C) is an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C’s mission is: To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.

http://www.w3.org/Consortium/new-to-w3c
 

Publication At CNET Networks, we are passionate about interactive content. Across our growing family of brands, we are focused on harnessing the power of the Internet to create deeply engaging destinations that fuel people’s passion for the things they love to do or need to know.

http://www.cnet.com/
 

Publication The TechWeb Network is a uniquely valuable resource for IT professionals. TechWeb.com offers the best of both worlds: A distinctive combination of top-notch original content and one-stop, contextual access to the resources of CMP’s network of industry-leading technology publications.

http://www.techweb.com/
 

Publication Digital Web Magazine is an online magazine intended for professional web designers, web developers and information architects. The magazine consists primarily of work contributed by web authors, as well as by others who occasionally delve into the web realm. We put emphasis on and provide recognition for contributed work. The Magazine is recognized by nearly all of the major web design agencies in the industry.

http://www.digital-web.com/
 

Association Founded in 1990, the Association for Multimedia Communications (AMC) is Chicago’s premier networking and professional organization for people who make New Media happen. Whether it’s the Web, CD-ROMs and DVDs, interactive kiosks, streaming media, or other digital forms, the AMC promotes understanding of technology, e-learning, and e-business. Our goal since inception has been to help members achieve success through education and networking.

http://www.amcomm.org/
 

Publication Mediaweek.com is the online extension of Mediaweek magazine. It is dedicated to serving the magazine’s readership with the latest breaking news in the media business and with analysis and commentary that puts that news into perspective.

http://www.mediaweek.com/mw/index.jsp
 

Terms Glossary - The Department of Advertising at UT-Austin defies categorization because it offers such diverse resources. It is both a training ground for creatives, account executives, media planners, account planners, interactive specialists, researchers and public relations executives, as well as an academic institution for the study of advertising. Whether regarded as an academic research institution or a professional school, all indications are the TexasAdvertising ranks among the best.

http://advertising.utexas.edu/research/terms/#M
 

Association Newspaper Association of American NAA is a nonprofit organization representing the $55 billion newspaper industry. NAA members account for nearly 90 percent of the daily circulation in the United States and a wide range of non daily U.S. newspapers. NAA also has many Canadian and International members. Educators, university newspapers, press associations and suppliers/vendors also are members. The Association focuses on six key strategic priorities that collectively affect the newspaper industry: marketing, public policy, diversity, industry development, newspaper operations and readership.

http://www.naa.org/Advertising-and-Marketing.aspx
 

Association Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC.

http://www.magazine.org/home/
 

Association The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts.

http://www.nab.org/AM/Template.cfm?Section=Home
 

Publication Mediaweek.com is the online extension of Mediaweek magazine. It is dedicated to serving the magazine’s readership with the latest breaking news in the media business and with analysis and commentary that puts that news into perspective.

http://www.mediaweek.com/mw/index.jsp
 

Association The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct
marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.

http://www.the-dma.org/library/
 

Publication Postinsight.com presents and reviews industry trends; identifies business-to-business and business-to-consumer opportunities; explores a broad range of postal and technology solutions; highlights best practices and success stories and contributes to a global plan that helps ensure the future of our industry.

http://www.postinsight.pb.com/topStories.cfm
 

Association ASI (Advertising Specialty Institute®) is the largest media and marketing organization serving the advertising specialty industry, with a membership of 22,000 distributor firms (sellers) and 3,300 supplier firms (manufacturers) of advertising specialty . Supplier firms use ASI print and electronic resources to market products to more than 130,000 distributor salespeople. Distributor firms use ASI print and electronic resources, which contain more than 750,000 advertising specialties, to locate supplier firms and to market services to end-buyers (promotions and advertising buyers). It provides catalogs, information directories, newsletters, magazines, web sites, trade shows, databases, and interactive e-commerce, marketing and selling tools.

http://www.asicentral.com/asp/open/joinasi/index.asp
 

Association The International Sign Association (ISA) was founded in 1944 as the National Electric Sign Association (NESA) to represent manufacturers, users and suppliers of on-premise signs and sign products. Our members represent the industry at all levels, across the world. ISA exists to support, promote and improve the sign industry.

http://www.signs.org/