Tradeshow Exhibits: Making an impact
Posted May 5,, 2011
" Tradeshows allow for easier access to the decision makers of a company."
If you have ever attended a tradeshow you may have felt like you were walking down the street of a mini city with a new business every 10ft. Think of a tradeshow booth as a “business in a box” designed to visually represent your product, service, or interest. Each temporary stall or booth at a fair or convention consists of screens, banners, lighting or other paraphernalia to enhance your business and attract attention.
With economic recovery starting to peak its pretty little head out from the gray skies of the past few years, B2B marketers are gradually regaining momentum. They are trading in their worn out displays for
new graphics and exhibits that make a bold impact at trade shows. They are also looking for easy to assemble, lightweight, functional exhibits and paraphernalia. Freight is still a concern so the lighter the better. Speed of set up and tear down is essential.
Tradeshows give the opportunity to provide face-to-face information in addition to internet sources that are easily obtainable. It also allows for easier access to the decision makers of a company. Tradeshows are the perfect time to integrate print and digital media to drive sales. Make sure to collect contact information to add to your marketing database. This priceless information can be utilized in your marketing campaigns to generate leads and increase sales. What better way to arm your sales force then with a warm lead, a contact name, and a list of interests to start a dialogue.
Increase traffic by leveraging social media. Send out tweets announcing drawings at your booth or instantly upload a video to Youtube of an interview, a detailed tutorial of your product or service as you explain it 
to a potential customer, or the winner of a giveaway receiving their prize. Advertise your booth and location weeks in advance on Facebook and Twitter to increase traffic. Don’t forget to blog before, during, and after the show. You can later integrate these videos into your website.
Standing out as a leader among other exhibits gives you an edge. Make sure your display reflects your business branding, is fresh and current with today’s trends, and makes a bold statement. Don’t just show up and participate…….make an impact!
Call or email a Crigital Media Marketing Team Member today to find out how easy it is to get your marketing plan started with our unique mix of traditional and "new school" print and digital marketing products and services. 615.754.9430 Email a Marketing Team Member Now.
