Ten Marketing Tips
Posted January 18, 2012
"Get ready to bring some “WOW” into your marketing..."
You already know you have a great product or service and now you just need to get it noticed by the right customers. And, what could be more important to your business than getting noticed without breaking the budget?
The marketing tips below should help you get started down the path to better marketing success on a small budget and remember we’re always here to help. So get ready to bring some “WOW” into your marketing with these 13 great ideas and remember we're always here to help.
#1 Go where they want to hear about your business.
Join a few local business networking groups. Effective networking is a marketing activity that often produces immediate positive results. Use these opportunities to make better use of your time and relationship building opportunities. Always be sure to volunteer to chair a committee or educational program within the organization or networking group. This way, you’ll be sure to have the spotlight.
Here are 3 of our favorite:
BNI Local Business Network
Meet Up Local Business Network
Chamber of Commerce (search by zip or address for your local Chamber)
Just do a local Google or Yahoo search and you’ll find a multitude of networking opportunities. Try keywords like; Business Networking or Speed Networking. If you don’t find what you're looking for then just start your own. Contact Crigital to find out about our custom designed Social Media websites. However, be careful not to over indulge. Networking can be addictive and should represent only one of your strategies.
#2 Declare yourself an expert.
Blog sites are always looking for content and Blog marketing is a great new way of reaching your target market. Do a Google or Yahoo search for Blogs that are specific to your industry. Better yet, Blog where your customer is likely to seek information about your industry.
There is also an ancillary benefit to Blog writing. You are continually creating new content. Make sure to categorize your content for easy retrieval. Knowledge rich content can be used in a variety of channels for example, email campaigns, marketing materials and website to name just a few.
Not sure how to get started? Just conduct an interview with a customer, vendor, or anyone involved in your industry and you’ll be on your way. But whatever you do, don’t write your Blog as a commercial. You will likely be overlooked and possibly kicked out.
#3 Spruce up your Web site.
Stale sites don't attract business. Fresh, frequently updated Web sites show your customers you're a vibrant and active business. Recruit users to subscribe to get update notices, then update frequently. Need our help? Check out our website options.
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