Marketing Message: Play it again Sam

Posted June 17, 2011

"There are many ways to market your business using a variety of print and digital strategies"

A prospective customer needs to see a direct mail piece or ad a minimum of three times before they can recall it to memory. That is why it is key to be consistent with colors, slogan, logo or themed ads. Those of you that watch TV have become very acquainted with the little green lizard that is the spokes person for a well known insurance company. Just when we get used to one commercial out comes a new one with a different story plot. This keeps our attention while using the same advertising theme. You can apply the same technique to your own marketing.

Marketing campaigns work best with repetition. However, this tried and true approach needs to be tweaked periodically.  Customers tune out after awhile if you do the same thing again and again.  You also get bored and lose your excitement.  There are many ways to market your business using a variety of print and digital strategies. Make sure to choose these marketing variations carefully with a well thought out plan of action.  Don’t “knee jerk” just for the sake of doing something. The key is to receive a good ROI.

I am a big music fan and like to listen to my favorite CD over and over again but after a while even I want to hear something different. Too much of a good thing gets boring. Keep this in mind with your marketing campaigns. Keep them fresh and interesting by changing the concept, design, color, content and theme. Play it again Sam, but how about a new song next time.

Call or email a Crigital Media Marketing Team Member today. We'll show you just how easy it is to get your marketing plan started and stay brand consistent with our unique mix of traditional and "new school" print and digital marketing products and services. 615.754.9430 Email a Marketing Team Member Now.