Internet vs. Print

Posted January 24, 2011

"Should I use print or online advertising?"

If you still doubt that print remains one of the best options just check your mail at home or work. Why do you think you receive so many types of direct mail? The answer is obvious. Because it still works!

Let’s face it. There is something very appealing about a physical piece that conveys a certain level of connection not found on electronic devices. Maybe it’s because a printed piece is easier to read. Or perhaps it’s the attraction of being able to take it with you. To my knowledge no one has quantified why printing works but you can be sure that it does. In fact, with the advent of new technologies like QR codes, Call Tracking and Dynamic URLs print is now becoming increasingly interactive. Find out how you can gain better ROI by using Direct Mail & PURLS Personalized Landing Pages.

Here are a few discussions from recent Blogs:

"It really depends on the client. For example, we transitioned one of our clients from a print-based marketing mix to an online-based one with no loss of business and huge cost savings. For others, we recommend a complete marketing mix including online and traditional print-based media. Many of our clients are in retail or the non-profit sector and print is an integral part of the mix.”

"My clients are migrating away from gratuitous print to a more responsible use of the medium. There is no substitute for some print leave-behinds, but there is more discretion in what is printed and the quantity. Money saved by not going to press so frequently often justifies the exploration of Variable Direct Mail tied with a Personalized Landing Page - very compelling way to track ROI."

“If you’re still stuck in the center of the debate, surrounded by a host of your healthcare peers, don’t fret. You’re about to get a tip that will provide some immediate clarity: Stop asking yourself the question ‘Should I use print or online advertising?’ The answer is yes. "Yes" you should print and "Yes" you should use online channels. Both mediums should be employed if you want to attract new customers, increase sales, and encourage interaction with your brand. The real question is how to use paper and screen together, in harmony, to make your return on investment sing.”

"A good marketing strategy should always include both online and offline media, by only concentrating on one you will exclude part of your market."

At Crigital, we continue to see a growing need for print as POP, Packaging, Direct Mail as well as a variety of other channels. Perhaps the fastest growing channels are those utilizing cross media with the integration of several traditional resources with new technology.

Call or email a Crigital Media Marketing Team Member today. We'll show you just how easy it is to get your marketing plan started and stay brand consistent with our unique mix of traditional and "new school" print and digital marketing products and services. 615.754.9430 Email a Marketing Team Member Now.